Why House of Zavi Chooses 100% Natural Fabrics?
In a world dominated by "ultra-fast fashion" and synthetic blends that barely last a season, House of Zavi was born from a different philosophy: The Textile Tango. For us, fashion isn't just about the silhouette; it starts much earlier, with the very first thread.
As we step into a new year focused on mindfulness and quality, we’re taking you behind the scenes to explore the "why" behind our materials. Here is the story of our stitches.
1. The Magic of 100% Natural Fabrics
Most modern clothing is hidden behind "poly-blends", essentially plastic woven into fabric. At House of Zavi, we committed to 100% natural fabrics like pure cotton, muslin, and crepe.
Why does this matter to you?
Breathability: Natural fabrics allow air to circulate, making our cotton co-ord sets perfect for the Indian climate.
Skin-friendly: No harsh chemicals or synthetic irritants, just soft, hypoallergenic textures that feel like a second skin.
Biodegradability: When a garment is natural, it eventually returns to the earth, reducing the landfill crisis.
2. The Muslin Marvel: Softness Redefined
If you’ve ever worn a Zavi Kaftan, you’ve felt the lightweight, airy embrace of muslin. Historically known as "woven wind," muslin is one of the purest forms of cotton.
We choose muslin for our leisure wear because it gets softer with every wash. It’s a fabric that ages gracefully, mirroring our commitment to slow fashion in India.
3. Crepe: The Sustainable Way to Do Luxury
Many people associate "luxury" with high-maintenance silks. However, our natural crepe offers that same elegant drape and subtle sheen without the environmental footprint of heavy industrial processing. It’s wrinkle-resistant, making it the ideal choice for the modern woman’s desk-to-dinner wardrobe.
4. Craftsmanship Over Consumption
Our founder, Bhaumit Zaveri, envisioned a brand where the human element is never lost. "Behind the stitch" isn't just a catchy phrase; it represents the artisans who handle our fabrics.
By choosing small-batch production, we ensure:
Minimal waste: We don't overproduce, meaning less fabric ends up in the bin. Quality control: Every seam and buttonhole is checked by a human eye, not just a machine. Fair wages: Supporting local craftsmanship ensures that the art of Indian textile weaving continues to thrive.
5. How to Care for Your Natural Zavi Pieces
To ensure that your sustainable clothing lasts a lifetime, natural fabrics require a little extra love.
Wash cold: Use mild detergents and cold water to preserve the fiber integrity.
Dry in shade: Harsh sunlight can fade the vibrant, eco-friendly dyes we use.
Iron with care: Use a warm iron to keep your muslin and cotton looking crisp and professional.
Join the slow fashion movement
Choosing House of Zavi means choosing a future where fashion is kind to your skin, to the artisans, and to the planet. This January, let’s resolve to buy better and wear longer.
